Survey: Influencers have little influence on consumer trust
Retailers looking to build brand trust with consumers should focus on the experience they provide, rather than celebrity endorsements.
According to a new survey of 522 U.S. online shoppers from retail marketing technology company Bluecore, a leading 40% of respondents said the factor with the most impact on their trust of a brand is successful purchase experience. This was followed by a successful customer service experience and time spent using the product and having it meet expectations at 22% each.
Ten percent cited recommendations from friends and family, and only 5% said recommendations from a trusted celebrity or influencer. Gen X respondents age 25-54 were most likely to cite influencer recommendations (8%), while boomer respondents age 55 and up were least likely to pay attention to influencers (2%).
CSA
Related news
One-fifth of Hungarians aren’t careful enough when shopping online
Nearly three quarters of Hungarians regularly shop and pay online…
Read more >MPL decree won’t disrupt the delivery market
From 28 March 2024 online shops are obliged to also…
Read more >Demand for sustainable cosmetics is little in Germany
When it comes to the sustainability of cosmetic products, German…
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >