Nielsen: last year, the chocolate rabbit overtook eggs in value
The retail sales of Easter seasonal confectionery has been slowly declining. Their store sales in the 2010 holiday season, compared to the previous year, decresed by one percent to about 2.7 billion HUF – shows the Retail Index of Nielsen market research company
The Easter seasonal confectionery sales volume decreased by 8 percent to around 820 tonnes.
The chocolate eggs were the most popular for years. However, last year the chocolate rabbit overtook chocolate eggs in value. The market share of chocolate eggs declined to 38 percent, while the market share of chocolate rabbits increased to 40 percent in terms of value. Sweet packages follow them on the third place, with an 8 percent share.
Related news
Related news
The 2025 Sustainable Future Awards were presented: the most outstanding sustainable companies and leaders of the year were recognized
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Visa launches new program to support the digitalization of Hungarian businesses
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >The 2025 Sustainable Future Awards have been presented
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >

