Nielsen: Most people try to save on obligations

In Hungary 94 percent of consumers trying to save money at shopping. Three out of four of use the facilities offered by the promotions. This is the most wide spread way to buy economical in Hungary and in the average of 28 European countries – shows the Internet survey of Nielsen International Market Research Company.

77 percent of the respondents in Hungary use obligations and promotions to save money. 55 percent of them uses coupons. 38 percent choose the relatively less expensive solutions of the large volumes, while 37 percent switches to cheaper health care and beauty products.