Nielsen: Hungarians spend the most on travel on the Internet

The boundaries between traditional and online shopping platforms are more and more blur, and those consumers who have already purchased a durable product or service on the internet, typically more inclined to spend even more money on the web – Nielsen’s global survey on e-commerce reveals.

The popularity of purchase encouraging digital technologies is also rising in the stores. The consumers are open to the use of online and mobile coupons, and to download loyalty programs and applications.

As a result of the transformation of buying habits the traditional traders gradually strengthen their online presence, while the web stores are opening real business units. (Nielsen)