Nielsen: We fight against sweating with twenty million deos every year

The value of antiperspirant products in domestic retail sales increased by eight percent between May 2018 and April 2019: Hungarians spent over 13 billion HUF on these products.

This means 20 and a half million products a year, five percent more than in the same period of last year, points out Nielsen’s retail index. 60 percent of deodorants in circulation are specifically antiperspirant; the category is mostly bought in drugstores. Budapest and its surroundings are at the forefront of the fight against sweating, with more than a third of the traffic, both in value and in quantity. (Nielsen)