Nielsen: sales strategies to encourage the purchase without borders

By: trademagazin Date: 2016. 01. 20. 11:55

The online commerce is extending towards the mobile Internet, and the new technologies create unprecedented access to different products.

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The demand in local stores will no longer limit the consumers' choice. According to the Global Online Survey of Nielsen, 57 percent of the respondents purchased from foreign online retailers, within the six months before the survey. (Nielsen)

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