Nielsen: túró rudi is the most popular chilled dairy snack

Dóra Hajnal
account manager
Nielsen

Hungarian consumers bought chilled dairy snacks for more than HUF 38 billion between August 2017 and July 2018 – sales were up 11 percent. This means that more than 14,000 tons of such products were sold, and sales improved by 7 percent. Hungarians like túró rudi the most, which realises two thirds of total sales in the category; value sales increased by 7 percent in the given period. It is in stores with a floor space above 400m² that we buy more than two thirds of all chilled dairy snacks.