Nielsen: túró rudi is the most popular chilled dairy snack
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2018/10/Hajnal-D%C3%B3ra-Nielsen_opt-200x300.jpeg)
Dóra Hajnal
account manager
Nielsen
Hungarian consumers bought chilled dairy snacks for more than HUF 38 billion between August 2017 and July 2018 – sales were up 11 percent. This means that more than 14,000 tons of such products were sold, and sales improved by 7 percent. Hungarians like túró rudi the most, which realises two thirds of total sales in the category; value sales increased by 7 percent in the given period. It is in stores with a floor space above 400m² that we buy more than two thirds of all chilled dairy snacks.
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