Nielsen: Nearly half of the Hungarians are happy to hunt for good promotions in stores

Excitement is part of the joy of shopping caused by the hunting for discount promotions. Nearly half of the Hungarian consumers (48%) is pleased to dedicate the time to get the loot, which means a good purchase.

This is a strong incentive: In Europe, the 61 per cent indicator, while globally, the consumers’ 68 per cent ratio in North America is the largest.

Many consumers have become almost addictive. One reason is that retailers as well as manufacturers make them addictive to buy a cheaper products than usual. (Nielsen)