NGM analysis: Hungarians spend abroad and on online marketplaces

Although real wages started to grow significantly in 2024, instead of a strong expansion of consumption among the Hungarian population, increasing savings came to the fore. Caution is only slowly easing, which is well reflected in the financial behavior of households. The aim of the population is to restore the real value of the savings that were reduced in previous years, which is clearly reflected both in the increase in deposits and in the increase in securities transactions. Despite the decrease in inflation, the role of financial instruments offering high yields as an incentive to save remained strong.

According to data from the Ministry of National Economy, the savings rate at the beginning of 2024 rose to a level not seen for decades, to nearly 16%. At the same time, the net financing capacity of households, i.e. their financial savings, expanded to a record extent: in the first half of 2024, it amounted to HUF 4,250 billion, which is HUF 847 billion more than in the same period of the previous year. This amount represents 47% of the total retail turnover in the same period, which clearly shows the prioritization of savings over consumption.