Katalin Neubauer: “Continuity and active market presence are essential for successful retail work”

– 2023 has been an excellent year for MNKSZ and we are optimistic about 2024. Kerekes Kft., Dél-100 Kft. and the GRoby chain have joined our association. The new members have brought a new dynamic to MNKSZ. We have strengthened cohesion by introducing our key members to the ministry responsible for retail trade. These types of meetings will deepen the relationship between Hungarian commercial enterprises and the ministries.

 – What have been your biggest achievements?

– Prior to the introduction of the DRS system, we played a proactive role in the process of preparing the related legislation and the operation of the system. It was a big success that retailers are allowed to sell their products in the old packaging within the grace period or that retailers get reverse vending machines for free.

 – What legislative changes and market trends should retailers be prepared for in the next period?

– Legislative changes are mostly fast-tracked nowadays, which doesn’t make our situation any easier. MNKSZ tries to consult regularly with the ministries that initiate the changes. In addition to legislative compliance, it would be important to have adequate resources for monitoring and tracking changes in retail trends and consumer behaviour, because this is the only thing that can really drive us forward. The best retailers are always ready to work with market researchers and futurologists, in order to respond to market changes with new strategies.

 – What specific areas and objectives MNKSZ will be working on in the near future to support its members?

– Our plans include strengthening the cooperation between member companies and encouraging them to become actively involved in the life of their local communities. We will also pay attention to communicate the importance of building a good reputation through social engagement. //