Nespresso by George Clooney
What else? Who else! Academy Award winner and Nespresso enthusiast George Clooney will make his third appearance as the Company's ambassador in a new Nespresso film produced in Milan in June.
Directed by Guy Ritchie, the television
ad will play on George Clooney's irreverent sense of humour as he and
his favourite Grands Crus take the spotlight.
Two Nespresso Club Members were
selected from over 7,200 applicants to participate in an
unforgettable trip to Milan for the chance to act as an extra in the
third film. Connoisseurs from Austria, France, Germany, Italy and
Switzerland took part in the nine-day online casting for the chance
to go behind the scenes with George Clooney and Director Guy Ritchie.
Developed by McCann WorldGroup Paris,
the film will debut in select countries across Europe in November
2008. As a special privilege, Nespresso Club Members will be able to
access some exclusive material on the internet in advance of the
launch to the public. Selected scenes will be available for viewing
at www.nespresso.com. The print campaign, featuring photographs by
renowned photographer Sam Jones, will also begin in November.
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