Nespresso, farmers and sustainability

By: Trademagazin editor Date: 2017. 10. 24. 17:17

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Nespresso’s latest campaign tells that while coffee lovers can enjoy constant high quality, the lives of farmers change positively, thanks to the sustainable methods they use in production. Alfonso Gonzalez, marketing director of Nespresso told: the stories are a good way for making consumers understand how their daily cup of coffee ends up on the table. //