Food Makers Pump Up Fiber Contents

According to Datamonitor's Product Launch Analytics, the percentage of new food products touting high fiber contents is up in markets like the U.S.

 In the U.S., the percentage of new food
products claiming to be high in fiber hit 6.3 percent in 2008, up
from 5.2 percent in 2006 per Datamonitor's Product Launch Analytics.
Companies jumping on the high fiber bandwagon include multinationals
like PepsiCo, Kraft, Campbell Soup, Kellogg, and Dannon.