Lidl’s small but useful innovation is popular among customers

By: Trademagazin Date: 2022. 10. 25. 10:46

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The British Lidl will introduce a useful innovation from October 31: semi-fat and organic dairy products will be sold with transparent, colorless caps in the future, instead of the usual green caps.

A színtelen kupak könnyebben újrahasznosítható

The innovation was introduced after a four-week beta period, during which customers tested the cap design change in cooperation with their milk supplier, Müller.

Although it is a simple version, colored plastic is more difficult to recycle and is less often used for food packaging. At the same time, Müller’s suppliers produce 60 tons of high-density recycled polyethylene packaging material every year, ESM reports.