World Tourism Market: these are the new trends in tourism

Experience-based tourism starts

“Millennials are slowly becoming the top earners, and they don’t just want to buy a destination, they also want to buy experiences. While the destinations remain, the question will increasingly be what can be done there”

Juliette Losardo, exhibition director of the World Tourism Market, told Euronews.

The Philippines builds unique experiences around things like scuba diving, complete with environmental and educational features.

“It’s not just that they come here to dive, two-day dives, maybe night dives, but we wanted there to be dives for cleansing purposes as well. Come and help clean the water, and of course there’s also the opportunity to take underwater photos for Instagram photos, because that’s what people love. And then we want to tell the story of marine life as well”

– explained Margarita Montemayor Nograles, head of the Philippine Tourism Board.

Representatives of the ever-growing tourism in Saudi Arabia say that reaching adventure travel lovers depends on understanding their lifestyle.