Gemius has created the post of Product Manager

Together with the dynamic development of its flagship products, Gemius, the leading online research agency, is introducing the post of Product Manager into the company structure. The main duties of Product Managers will include the holistic development of specific tools, coordination of their marketing and sales as well as representation of the brand.

The introduction of this new post in the company structure is in order to provide a catalyst for an improved, global sales strategy for particular products. Each of them, represented by a specialist holding the above mentioned post, will be developed according to the expectations of Gemius’ Clients.

The flagship Gemius product and the main source of information on the audience of websites and internet applications on more than 20 markets of the EMEA region, gemiusAudience study, is now represented by a three-person team of Product Managers: Filip Pieczyński, the Vice-President of Gemius, Krystyna Bębenek and Lauris Lietavietis. Our team is now directly responsible for the gemiusAudience product line. The scope of our interests includes introducing the gemiusAudience study to new markets, taking part in tenders for audience measurement, as well as cooperation with Joint Industry Committees and Direct Clients. We will also be leading the development of the study and its augmentation with multimedia content and mobile internet surfing measurement, says Krystyna Bębenek.

Two other Product Managers were chosen to represent key Gemius products – gemiusDirectEffect and AdOcean. These two studies, the top products among media agencies and publishers, generate significant revenue on most of the markets on which Gemius is present. The main objective of Tamas Ács, the hitherto Country Manager of Gemius Hungary, presently supervising gemiusDirectEffect, will consist in the development, introduction, and sales of the new version of this tool – gDE 2.0. Similarly, Toms Panders, who hitherto performed the role of Country Manager for Gemius Latvia, was appointed Product Manager for AdOcean. Gemius is now planning to appoint a Product Manager responsible for the company’s site-centric products.