Special international award goes to private labels by METRO: Horeca Select and Rioba

The international jury of Brussels-based “International Taste & Quality Institute” gave a one- two- and three star award to several products of METRO, in fact their HORECA Select and Rioba product-families were highly appreciated.

iTQi is the leading independent Chef- and Sommelier- based organisation dedicated to testing and promoting superior tasting food and drink from around the world.

Judges are selected within the 12 most prestigious European culinary and sommeliers associations such as the Maîtres Cuisiniers of France and Belgium, Academy of Culinary Arts, Hellenic Chefs' Association, Académie Culinaire of France, Verband der Köche Deutschlands, Jeunes Restaurateurs d'Europe, the Federación de Asociaciones de Cocineros of Spain, Federerazione dei Cuochi Italiana, Portuguese Chefs Association, Årets Kock of Sweden, Euro-Toques and the Association de la Sommellerie Internationale (ASI).

The Superior Taste Award is a unique international recognition based upon the blind judgment of Chefs and Sommeliers who are opinion leaders and experts in taste. It offers powerful marketing tools to differentiate food products and beverages:

* Detailed results of the tastings with comments and suggestions made by the judges
* A convincing and independent argument for business negotiations (B2B)
* A clearly differentiating message against competition (B2C)
* International media coverage of the Awards