Sales have become somewhat more concentrated

Among dry condiments the mayonnaise category is the biggest, with annual sales above HUF 6 billion, according to Nielsen data for the September 2010-August 2011 period.

Retail sales were up 2 percent in value and down 2 percent in volume. Sales concentration grew a bit: hypermarkets’ value share was stable at 39 percent but the 401-2,500m² channel managed to gain 1 percentage point and was at 35 percent. Ketchup: the market was at HUF 5 billion. Both value and volume sales improved (by 3 and 2 percent, respectively) and in value sales the share of stores bigger than 400m² was stable at 77 percent. Mustard’s annual market is at HUF 4 billion, value sales rose by 4 percent but volume sales fell 1 percent; the share of stores bigger than 400m² was 69 percent.