TikTok brings its fulfillment service to Germany

By: Trademagazin editor Date: 2025. 02. 04. 09:12

TikTok Shop is preparing to launch in Germany, as indicated by various job postings. Notably, sellers will soon be able to utilize Fulfilled by TikTok (FBT) in Germany. This suggests TikTok plans to open warehouses for sales partners on the European mainland.

TikTok, the international subsidiary of the Chinese company ByteDance, launched TikTok Shop in parts of Asia three years ago. It was followed by expansions in the United Kingdom and the United States, which has grown into its largest market, though its legal future there is currently uncertain.

TikTok Shop in Europe

The anticipated European expansion of TikTok Shop was delayed, reportedly due to disappointing results in the United Kingdom. However, results there have improved significantly over the past year, with a doubling of trade volume and more than 200,000 businesses now participating. By the end of 2024, TikTok Shop had also been introduced in Ireland and in Spain, which finally marked its debut in mainland Europe. It was already clear that TikTok Shop harbors larger European ambitions.

Fulfillment service in Germany

TikTok Shop, which reportedly achieved a global GMV of over 30 billion euros last year, is currently recruiting staff for its social commerce service in Germany. A job posting for a position at the Munich office highlights the fulfillment ambitions: “We are looking for a talented account manager to join the Germany team for the Fulfilled by TikTok (FBT) division”, TikTok writes.

‘Helping merchants with their logistics and fulfillment needs’

“A successful candidate would play a pivotal role in scaling FBT in Germany to help merchants grow on the platform with their logistics and fulfillment needs.” This indicates that TikTok aims to ease logistics for merchants through warehouses in Germany. Interested sellers can transfer part of their stock to be managed from there.

Fulfilled by TikTok

With the fulfillment solution, TikTok Shop will manage storage, picking, packing, and shipping orders on behalf of sellers. In the summer of 2023, the United Kingdom became the first market to see the introduction of Fulfilled by TikTok. Merchants must be based in the UK to qualify for FBT. In the United States, TikTok partnered with ShipBob to offer its fulfillment service.