Magazine: Germany: Will wholesale be Amazon’s next victim?
In Germany Amazon is intensifying its efforts in the B2B channel by courting wholesalers for cooperations. The wholesale sector is experiencing consolidation and Amazon’s move can speed this up; offering a stepping stone for some small to medium wholesalers – and bringing the end for others. For small wholesalers the only advantage of offering their products on Amazon’s marketplace is reaching more customers.
Large wholesalers such as Metro AG and Transgourmet can protect themselves against Amazon’s pushing forward with their expertise and buyer base. It is also good for them that Amazon will be unable to provide the high quality customer service wholesaler partners are used to in Germany. Probably Amazon would be better off if they tried to conquer the world outside of HoReCa: offices and kiosks would probably love to profit from the comfort that Amazon can give to them.
Related news
Amazon in AI partnership to help brands measure ad performance
Amazon is collaborating with an artificial intelligence-enabled market insight platform…
Read more >Amazon has joined the $2 trillion club
Amazon on Wednesday joined the small group of companies with…
Read more >Amazon to launch online store in Ireland next year
Amazon has announced it will launch a new website in…
Read more >Related news
A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >The GVH fined Booking almost HUF 400 million with a record fine
Booking did not fully fulfill its obligations requiring the termination…
Read more >