Supermarkets More Popular Than Ever With British Consumers

More people than ever before in the UK, are shopping at supermarkets for items other than food, reveals new research from Verdict Consulting, a specialist division of Verdict Research reveals.

Over 62% of all shoppers regularly use
supermarkets to buy non-food items, collectively spending over 19.7bn
pounds. These numbers have risen sharply compared to five years back
when just 45% used grocers for non-food, collectively spending 13.3bn
pounds.
Over the past five years, the number of consumers
regularly using supermarkets for non-food has risen dramatically.
Nowadays, almost two out of every three shoppers in the UK claim to
use grocers for items other than food, up from 45% of consumers just
five years ago. The figures demonstrate the extent to which the
supermarkets have tightened their grip on the 177bn pounds UK
non-food market of which they now take a share of 19.7bn pounds or
11%.