The same number of people buy more baking products

Certain product categories are able to improve sales even in a negative consumer atmosphere, because at the time of crisis people spend more time at home. In January-July 2009, we bought 20 percent more baking powder and vanillin sugar than in the same period a year before, reveals GfK Hungária’s ConsumerScan. Pudding and dessert powder sales were up by 5 percent. Increased sales do not mean a higher number of buyers, though. In the past few months, the number of buyers did not change (what is more, it fell by 6 percent in the pudding category), people simply used more products in these categories.