Zero-Sugar Oreos See Weak Response In China

Initial reaction from the launch of zero-sugar Oreo cookies in China has been disappointing, Mondelēz International Inc’s CEO said, underscoring some of the challenges facing the global snack giant as it makes a big push in the market.

Mondelēz launched Oreo Zero in China in August, taking a cue from social media trends showing reduced-sugar and sugar-free diets as a key trend, and the limited availability of zero-sugar biscuits in the country.

Mondelēz, which also makes Ritz crackers, belVita biscuits, Cadbury chocolates and Trident gum, has set a target to grow Oreo sales by $1 billion by the end of 2023. The brand surpassed $3 billion in global sales in 2019.

ESM