Corona expands portfolio with first non-beer beverage

The Corona Tropical drink, consists of a lightly sparkling alcoholic drink made with a hint of real fruit juice is currently rolling out globally in China, Colombia, Peru, Panama, Ecuador and the UK, with additional markets launching later this year, starting with Canada.

The new launch also consists of a marketing campaign which Corona will install pickable, real fruit billboards in select cities, starting in London and expanding around the world in May.

Grocery Gazette