Demand for sustainable cosmetics is little in Germany
When it comes to the sustainability of cosmetic products, German consumers focus on environmentally friendly ingredients and packaging. They expect products to be produced in Germany if possible and not tested on animals. However, price remains the deciding factor for most respondents, YouGov found in a recent survey.
The consumer survey commissioned by Cosnova seeks to answer the question of whether consumers demand and value sustainable products. The result: one in two Germans consider ethical and sustainable aspects to be important or very important in their consumption decisions.
According to the survey, consumers who are committed to sustainability are particularly concerned that the product they choose does not contain ingredients that are harmful to the environment (42%), is made in Germany, has environmentally friendly packaging (41-41%) and is not tested on animals (36%). The fact that the product is vegan is more important for younger generations, with 14% of 18-24 year olds and 16% of 25-34 year olds paying attention to proper labelling.
However, few cosmetics shoppers are willing to dig deeper into their pockets for sustainable cosmetics: cosmetics are second to last on the ranking with 16%, just ahead of travel and mobility (15%, respectively). They are, however, more willing to spend more on responsibly produced products in case of food (39%), household (24%) and fashion (19%).
According to the survey, 38% of Germans are generally not willing to spend more on sustainable products.
Responsibly produced cosmetics are associated by the public with higher prices and 27% of consumers cited this factor as a barrier.
Lebensmittelpraxis
Related news
KPMG: Stricter rules are coming in the area of sustainability and human rights
The European Union directive on corporate due diligence related to…
Read more >The sustainability of the traditional meat industry must be supported
The production and marketing of laboratory meat raises many questions…
Read more >In a joint statement, the BIOEAST member countries call attention to the importance of research and innovation related to the sustainable use of natural resources
The consecutive Hungarian EU presidency, in cooperation with the BIOEAST…
Read more >Related news
KSH: retail turnover increased by 3.6 percent compared to the same period of the previous year
In May, the volume of retail trade increased by 3.6…
Read more >KPMG: Stricter rules are coming in the area of sustainability and human rights
The European Union directive on corporate due diligence related to…
Read more >MBH Bank: Encouraging outlook in the trade sector – sector outlook
In May, the retail turnover essentially stagnated, but excluding the…
Read more >