Local Products Not Always Better for the Environment, Göttingen University Study Finds

By: Trademagazin editor Date: 2025. 11. 11. 09:45

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Many consumers believe that locally produced food is more environmentally friendly than imported goods — but that’s not necessarily true. A recent study by the University of Göttingen reveals that people often judge a product’s environmental impact based on its origin rather than its actual ecological footprint.

Researchers surveyed 1,000 individuals about the environmental balance of bell peppers, apples, and beef from Germany, EU countries, and non-EU countries. The results showed that non-EU imports were perceived as significantly more harmful to the environment, even though they can be just as eco-friendly — or even better — than local alternatives.

“For example, Spanish bell peppers grown in unheated greenhouses often require less energy than German peppers cultivated in heated facilities under less favorable conditions,” explained lead author Dorothea Meyer.

The study emphasizes that country-of-origin labels alone are insufficient for promoting sustainable choices. Professor Achim Spiller suggests introducing climate or environmental labels that reflect the real ecological impact of products. This would help consumers avoid unintentionally choosing items that are less environmentally friendly.