Mandatory campaigns are not only in Hungary

By: Trademagazin Date: 2024. 03. 21. 11:08

Serbia continues the fight against inflation and continues to expand the categories of products to be sold at a lower price, similar to Hungary. The mandatory promotions contributed significantly to the reduction of inflation in the country, the local statistics office stated. Trade Minister Tomislav Momirović announced that the series of mandatory promotions will continue with new impetus and new products.

Inflation of 16.5 percent was recorded in Serbia last year, but it was managed to reduce it to less than 6 percent. The goal of the central bank is to return the rate of monetary deterioration to the 3 percent plus or minus 1.5 percent band by the end of the year. The government emphasized that one of its fundamental duties is to protect citizens from high market prices.

The “Better price” campaign originally included 36 product groups. The essence of this is that traders are obliged to take action in order to reduce inflation. According to the government decree, retailers must offer at least one product from each designated category at a discounted price. These include milk, yogurt, cheese, apples, potatoes, pasta, chicken, cold meats, soft drinks, coffee, baby food, baby shampoo, baby bath, diapers, toilet paper, sanitary napkins, dish soap and laundry detergent.

Minister Momirović indicated that the list will be expanded with new products, but he did not provide specifics for the time being. In Serbia, according to official statistics, the annual rate of monetary deterioration was 6.4% in January and 5.6% in February.