We do not like alcohol, but the refreshing nature of beer

In parallel to the beer revolution, the beer consumption patterns of the Hungarians are also transformed, in terms of the importance of alcohol for consumers.

Almost half of the beer lovers are already open to the consumption of non-alcoholic varieties. The role of alcohol is becoming less important, for example, for men at a party, it is more important to raise the interest of women – according to the Heineken 0.0 research.