Waitrose Bans Plastic Toys with Kid’s Magazines

Waitrose will step up its efforts to reduce single-use plastic by no longer selling children’s magazines containing disposable toys.

The retailer was inspired to act after hearing about the campaign by a 10-year-old girl from Gwynedd, who has launched her own campaign to persuade publishers to end the practice.

Many children’s magazines now contain free plastic toys which have a very short lifespan and cannot be easily recycled. This will not include educational or reusable craft items, such as colouring pencils and pens or collectable models which are intended to be used multiple times.

Waitrose will lead the way in removing them from its supermarket shelves over the next eight weeks and instead calling for magazine publishers to replace plastic toys with more sustainable alternatives.

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