Waitrose Bans Plastic Toys with Kid’s Magazines
Waitrose will step up its efforts to reduce single-use plastic by no longer selling children’s magazines containing disposable toys.
The retailer was inspired to act after hearing about the campaign by a 10-year-old girl from Gwynedd, who has launched her own campaign to persuade publishers to end the practice.
Many children’s magazines now contain free plastic toys which have a very short lifespan and cannot be easily recycled. This will not include educational or reusable craft items, such as colouring pencils and pens or collectable models which are intended to be used multiple times.
Waitrose will lead the way in removing them from its supermarket shelves over the next eight weeks and instead calling for magazine publishers to replace plastic toys with more sustainable alternatives.
Supermarket News
Related news
AI-generated campaign revolution: Unilever takes marketing to a new level
Unilever is revolutionizing its marketing processes with a spectacular innovation:…
Read more >BioTechUSA starts the year with the message “Franco is sporty. Be a Franco too!” and encourages lifestyle changes
As one of Europe’s largest manufacturers and distributors of dietary…
Read more >DM launches new communication campaign – DM encourages me to #bewhole
Under the title #egészenén, dm is launching a new communication…
Read more >Related news
Róbert Zsigó: the price of basic foodstuffs is noticeably decreasing as a result of the margin freeze
The introduction of the margin cap has noticeably reduced the…
Read more >SPAR spent 3.6 billion forints on the construction of a new supermarket in Szentendre
The country’s newest SPAR store was completed in Szentendre, at…
Read more >Dreher introduces functional non-alcoholic beer
Dreher Breweries is introducing a non-alcoholic beer with a special…
Read more >