India's Future Group Stops Selling Cadbury Products
Future Group, India's largest retailer, has sent instructions to its outlets to boycott the Cadbury brand over price discrimination, according to media reports.
The boycott
is the latest in a protracted row between Future Group and Cadbury
India Ltd, a subsidiary of the world's biggest confectionery company.
Future Group Chief Executive Kishore Biyani accused Cadbury of giving
better deals to international retailers.
“We have found out from our
intelligence network that the company is not cutting uniform deals
with all retailers and probably has better deals with international
retailers where there are larger stakes involved. We find their
‘conditional terms’ unacceptable," Mr Biyani said.
Sales
from emerging markets such as India provide Cadbury with one third of
its confectionery revenues. It is therefore unlikely Cadbury would
discriminate against India's modern retailers, which are estimated to
account for 10 to 15% of FMCG sales in the country, a Cadbury senior
official was reported as stating.
Cadbury's Indian business
currently commends a 71% share of the domestic chocolate market, and
also sells confectionery under the Eclairs and Halls brands, gum
under Bubbaloo, and beverages under Bournvita.
Related news
Related news
Primark is preparing for a major innovation
Primark, the international fashion department store, will open its first…
Read more >The quarterly revenue of luxury goods manufacturer Hermés increased by 17 percent
In the first quarter of this year, the revenue of…
Read more >Magyar Posta dissociates itself from the responsibility of checking the contents of “spoofed packages”
Magyar Posta distances itself from responsibility for checking the content…
Read more >