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Magazine: Non-alcoholic, single-flavour pralines in small packaging units
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According to the Nielsen Retail Index, the annual praline market values at more than HUF 17 billion. Non-alcoholic pralines had an 85-percent value and volume share from praline retail sales in December 2010-September 2011. Single-flavour pralines dominated 69 percent of the market in terms of both value and volume; multi-flavour pralines gained one percentage point and were at 31 percent. Packaging units: the below 200g segment realised 58 percent of value sales, while the 200-400g category was at 40 percent.
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