”Food is everything to us” – says Tesco’s new campaign focusing on excellent ingredients

“Even the smallest thing counts” – we chant by heart when it comes to Tesco. In its recently launched new image campaign, the company focuses on the little things that allow food to be about more than just eating, but also about the senses and feelings. As the campaign slogan says: “For us, food is everything.”

The protagonists of the communication are therefore quality products selected and checked by experts, including fresh cabbage, smiling apples, tender meat, tender carrots, and juicy tomatoes. These and many other excellent ingredients are indispensable for preparing delicious dishes, the consumption of which is intertwined with family intimacy, quiet moments, excellent food company, or just pampering.

This loving and joyful atmosphere is also reflected in the commercials, in which a father cooks for his son who has returned home from the match in despair to comfort and cheer him up, and a young girl surprises her mother who has returned home tired after work with a home-cooked dinner. The campaign’s online, outdoor and in-store materials feature macro photos of individual fresh ingredients (vegetables, fruits and meat products), highlighting that the essence lies in the details and that food is no small thing.

“At Tesco, food is truly at the heart of our thinking, as we know that good food depends largely on the quality of the ingredients. With our wide range of first-class products, we guarantee a reliable basis for the dishes prepared in our customers’ kitchens, and our renowned chef expert provides them with plenty of inspiration and practical advice in the form of content appearing on the most visited news portals, in the gastronomy media, on social media platforms and at live events. We show how much quality is a matter of concern to us through our range of meat products in our campaign. Our customers are greeted by a range of meats from our qualified supplier partners at good prices, fresh or pre-packed, on the shelves of our stores: from the longest-aged steaks to one of the widest international sous-vide selections to GMO-free domestic chicken. After all, meat is the central part of the diet of most Hungarian families. element”

– said Györgyi Gyovai, Marketing Director of Tesco-Global Zrt.

In the integrated campaign, Tesco is working with Ádám Pohner, a two-time Bocuse d’Or participant and chef and co-owner of the Bib Gourmand-certified Iszkor restaurant, who attests to the quality of the store chain’s products with his expertise. The renowned expert also shares useful usage ideas, kitchen tips, and recipes so that we can prepare restaurant-quality dishes at home, with which we can express our gratitude, care, love, and compassion.

The advertisements for the “Our Food” campaign can be seen on television, digital channels, and public spaces from the beginning of October. TV commercials can be viewed here: