Possibility for growth in spite of difficulties

Representatives of the food marketing business are to meet in Budapest again. The marketing conference of the organisation named CIES – The Food Business Forum will be held on 5-6. November. Decision makers from companies like METRO, Tesco, Unilever, Waitrose and Wal-Mart will present case studies. As Art Drogue, senior vice president of Unilever and chairman of the marketing committee of CIES has told us, responding to the rise in food prices and demand in emerging markets will be the priority topics. Participants will hear practical examples which can be utilised by their companies. The director of the Waitrose chain will speak about the possibility of growth in spite of difficulties. Will prices continue to rise or the worst is over –is the question to be discussed by Ira Kalish, global business director of Deloitte. Presenters will come from Europe, the US, Argentina and Malaysia. Steve Reynolds, marketing director of Tesco Hungary will speak about the role of marketing in achieving their market leading position and how the lessons learned can be utilised in other developing markets and the business policy of the international chain. Chris Percy will speak about the things to do and not to do in developing markets. For details of the program and registration see: www.ciesmarketingforum.com