ALDI increased the number of their stores by 25 percent last year

ALDI Hungary is the member of the ALDI South Group, which has been present on the Hungarian market since 2008. Last year ALDI increased the number of their stores by 25 percent in Hungary. ALDI sells about 1,000 FMCG items and according to a survey conducted by Corvinus University in 2010, they sell the lowest proportion of Hungarian products among the examined Hungarian retail chains, 59 percent. Products in all ALDI stores are displayed the same way at the same place – this way they can keep costs low and shoppers can easily find what they are looking for, no matter in which store they are. The cornerstone of ALDI’s sales policy is that they do not sell branded products but focus on building their private labels instead.