One in four forints are spent on private label products

The share of private label products in the total domestic food retail turnover has increased by 25 percent in 2012, from the 24 percent of the previous year. In terms of volume the index decreased from 35 to 34 percent – Nielsen consumer information services company informs.

Nearly 345 billion was spent by the customers to the private label food products of the chains last year. One of the reasons of the growth is that eight out of ten Hungarian consumers have changed their spending habits, because they want to save their household expenses. Two thirds of them switched to cheaper food products, including the own branded products of the chains.