The Y generation consume a variety of digital devices 11 hours a day

The members of the Y generation (also known as the Millennium Generation) spend up to 11 hours a day with a variety of digital devices – according to the survey of Nielsen on full media consumption behavior. The survey was carried out in the United States.

Behind the decisive trends in digital assets lies the extensive use of the Y generation. The members of the Millennium Generation spend outstanding number of hours hanging on these devices.

Multitasking is not uncommon as well: in addition to video content, other activities are performed even on multiple screens. (Source: Nielsen)