The best startups can make a big splash with PURINA’s business mentoring program

The Nestlé PURINA Unleashed program was created to embrace and support startups that improve the lives of companion animals, thus making life easier for their owners. In previous years, the best, a total of 25 startups, were selected from more than 800 applicants from 50 countries. Among them was one that used alternative proteins in its sustainable pet food recipes, while another aimed to improve the quality of life of pets with new digital solutions and better medical care.

The program, announced for the fifth time this year, welcomes applications from Hungarian start-up or operating companies that offer technological, health, sustainability solutions or other services related to pet keeping. During the assessment, the startups are evaluated primarily from the point of view of how well they provide relevant answers to consumer needs. A sustainable and scalable business model is also an important criterion during the selection process.