Amazon Expands Physical Footprint With Bigger Cashier-Less Grocery Shop

The world’s biggest online retailer is set to open ‘Amazon Go Grocery,’ a store in Seattle’s Capitol Hill with four times the shopping space as the first cashier-less location it opened to the public in January of 2018.

The new format reflects Amazon’s ambitions to capture more of shoppers’ weekly spend through groceries, increasing competition with national players Kroger, Albertsons and others.

As with Amazon’s convenience stores, customers scan an ‘Amazon Go’ smartphone app on a gated turnstile to enter and start shopping. Hundreds of ceiling cameras and shelf weight censors ascertain what customers add to their carts, and their on-file credit cards are billed once they leave the store – no cashiers or checkout lines necessary.

ESM