Magazin: Wholesalers: A smooth sea never made a skilled sailor

They supply consumers with products around the world. They represent the strongest link in the supply chain. They are the ones who take stand behind the stage to make consumers satisfied. This article sheds light on the present situation of wholesalers.

Reforming is the main task for wholesalers in 2021 in terms of a stronger competitive environment, global dynamics impacting supply chains, social changes and transformed rules. All in all, wholesalers represent the cornerstone of supply chains. At the beginning of the pandemic they were forced to react fast to the risks involving supply sources which requested a much more efficient model that is based on digitalisation.

One of the most important changes was to switch from multichannel to omnichannel, which means that wholesalers have to put a much bigger emphasis on digitalisation so that they can satisfy consumers needs, gain new customers and enchance their shopping experience.

AI or artificial intelligence can not be left out from the list: by now, each and every B2B firm uses AI on a daily basis. AI has immense benefits and is able to minimise mistakes by which shopping is made much comfortable than ever.

E-commerce is another opportunity for distributors to provide much easier, quicker and comfortable shopping experience.

As for the supply chain, the most important task for wholesalers is to invest in integration-friendly management systems, as they enable collecting precise data and making better decisions through them.

Brick-and-mortar stores have suffered immensely throughout the pandemic, so retailers are forced to provide new channels to customers. It has be an expectation towards wholesalers to become more dynamic by providing added value for their retail partners. //