High efficiency against persistent contaminants

Washing up does not necessarily mean an unpleasant and tiring housework. One can take advantage of this opportunity to relax after a long day, to chill out or daydream looking through the kitchen window.

The new Henkel Pur MAX ends up the ineffective struggle with persistent contaminants. The new, denser texture Pur MAX Gel provides degreasing effect and a high degree of efficiency.
Every drop of the new, dense Pur MAX Gel provides a rich foam, which remains on the sponge for a long time, so the fat stains are easy to remove from the dishes.
The Pur MAX gel will be released in October 2010 and will be available in two fruity aroma versions, (lemon and apple).