Instore marketing is facing great expectations
Even though 85 percent of the decisions made by FMCG-customers are made in the store while getting the shopping done, companies only spend a bare five percent of the marketing-budget on instoredevices. The attitude represented by companies are rather out of date when compared with technological possibilities. Marketing-spending is still based on traditional, printed methods in the first place – the vice-president of Laurel Group pointed out. The new trend of the decade is going to be a significant opening to instore marketing facilities, and up-to-date modern solutions to exploit these areas.
Related news
Related news
In June, the annual decline in producer prices slowed down in Germany
In Germany, producer prices fell by 1.6 percent year-on-year in…
Read more >Rural accommodations closed a stronger half year than last year
The momentum of tourism in 2023 will continue to make…
Read more >Munch is now available in every Auchan store
From the beginning of May you can get the three…
Read more >