Instore marketing is facing great expectations

Even though 85 percent of the decisions made by FMCG-customers are made in the store while getting the shopping done, companies only spend a bare five percent of the marketing-budget on instoredevices. The attitude represented by companies are rather out of date when compared with technological possibilities. Marketing-spending is still based on traditional, printed methods in the first place – the vice-president of Laurel Group pointed out. The new trend of the decade is going to be a significant opening to instore marketing facilities, and up-to-date modern solutions to exploit these areas.