Düsseldorf, EuroCIS: our colleague's report

There are a great number of unique ideas discussed within the compass of this year's EuroCIS tradeshow in Düsseldorf which might seem to be some episodes from a science fiction movie.

“Nobody would have been able to tell five years ago that we would be running around with iPods in our hands to find various venues at this tradeshow” – Cologne-based European Commercial Institute's president, Dr. Bernd Hallier pointed out. “And even though we've been looking for possible orientations of improvment, nobody would have been able to tell how smartphones would be catching up.”

Mobile Commerce: Waiting for NFC? How Retailer Can Use the Mobile Channel Today, Synergies in Multi-Channel Retail – Creating Online Buying Impulses for Bricks & Mortar Retail, Driving Shopper Loyalty Through Optimized Use of Mobile Technology, Social, Mobile, Local – Consumer Behaviour undergoing Changes – just a few titles out of sixty half-an-hour-long lectures, with 50 experts listening to each.