Iceland supermarkets set to become ‘plastic neutral’

Iceland has today announced plans to work with Seven Clean Seas to offset its plastic footprint by recovering and recycling nature-bound waste plastic in an equivalent weight to its 2022 plastic usage, in a bid to become the first ‘plastic neutral’ supermarket in the UK.

In 2018, Iceland was the first major UK retailer to commit to eliminating plastic packaging from all of its own brand products, setting its deadline as the end of 2023. As part of this initiative, Iceland released nine new product lines earlier this month, which it claims are plastic-free or have heavily reduced plastic content.

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