Just Eat Takeaway.com brings sustainable packaging range to European markets
Just Eat Takeaway.com is expanding its partnership with sustainable packaging provider, Huhtamaki, to roll out a new range of plastic-free takeaway boxes across 10 European markets, spanning Austria, Belgium, Bulgaria, Switzerland, Germany, Italy, the Netherlands, Poland, Slovakia, and Spain.
Following successful launches with Lieferando in Germany and Austria, this expanded rollout extends Xampla’s Morro Coating across the full breadth of Just Eat Takeaway.com’s European platform.
Morro™ Coating is an innovation of Xampla, a UK-based materials technology company, with the boxes being made by sustainable packaging solutions leader, Huhtamaki, Sustainable Packaging News reports.
The coating is made from natural plant proteins with no chemical modification, offering the food delivery market a high-performance plastic-free alternative to the plastic coatings used in traditional takeaway boxes.
The boxes are fully recyclable, Single Use Plastic Directive (SUPD) compliant, and made from sustainably sourced corrugated paper.
Designed to perform across a wide range of foods and cuisines, the packaging maintains rigidity and heat retention even with greasy or moist dishes that have traditionally been difficult to package without plastic.
Verified as plastic-free by the National Physical Laboratory — the only food packaging coating to hold this accreditation — Morro™ Coating has proven compatibility with existing recycling streams to enable EPR benefits, helping brands navigate the regulatory landscape across Europe.
Unlike traditional plastic coatings, paperboard packaging that uses Morro™ Coating can be processed through established waste streams without the need for plastic separation.
The launch will provide Just Eat Takeaway.com’s restaurant partners with regulatory-compliant packaging that delivers on barrier performance.
Supporting partners in adopting more sustainable alternatives to single-use plastics is part of Just Eat Takeaway.com’s broader efforts to address plastic pollution in the on-demand delivery industry. This rollout further expands Just Eat Takeaway.com’s sustainable packaging range, providing restaurant partners continent-wide with the ability to choose plastic-free for a wider range of dishes.
Alexandra French, CEO of Xampla, said: “Europe is moving fast on packaging regulation, and the demand for materials that can genuinely replace plastic has never been stronger. There is real regulatory clarity across these markets, strong environmental ambition, and a willingness to adopt new materials when they work.
“For us, this expansion is about scale. We have proven Morro™ Coating works; now we are rolling it out across 10 European markets through one of the continent’s largest food delivery platforms.
“If we want to replace plastic, we have to do it in high-volume, high-performance applications like food delivery. This rollout shows that natural materials can compete, and win, in exactly those environments.”
A spokesperson for Just Eat Takeaway.com said: “We’re excited to be partnering with innovative companies that share our vision of eliminating single-use plastic waste and making responsible choices that create value for our partners and consumers.
“Expanding our collaboration with Xampla marks a significant milestone in accelerating the adoption of plastic-free packaging across the on-demand delivery industry.”
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