Consumers ‘Confused’ About Plastics Recycling, Hold Brands Responsible: Study

A lack of cohesion and infrastructure in the plastics recycling industry is leading to consumer confusion, with many holding brands and retailers responsible for ensuring plastic waste is kept to a minimum, a study by PA Consulting has found.

According to the group, which hosted a special session alongside Unilever at this week’s Consumer Goods Forum Global Summit, waste management procedures often vary between municipalities, states and countries, meaning it is difficult for consumers to know what they should and shouldn’t be doing when it comes to recycling.

ESM