MRSZ Media cake: high inflation took away the growth of the Hungarian advertising market
The figures of the Hungarian Advertising Association (MRSZ) assessing the spending of the media and communication market in 2023 have been published, which shows that although nominally there was double-digit growth in the Hungarian advertising market, in real terms the sales revenue of the communication industry actually decreased in 2023.
The size of the 2023 MRSZ Media Cake was 351.1 billion forints, while the MRSZ Communication cake was 648.9 billion forints, according to information from the advertising trade organization today, Wednesday.
High inflation is a big bet
The MRSZ stated that the outstanding inflation continued to leave its mark on the performance of the industry, i.e. both cakes increased nominally, but in real terms there is still a decrease.
The media cake decreased by 6.6 percent and the communication cake by 5 percent last year. Within this, the picture is even bleaker for domestic media, i.e. TV, Hungarian digital publications, press, public space, radio and cinema: in real terms, they are 7.2 percentage points below the 2022 level, 17.7 percent below the from 2019. The slices of the communication pie, i.e. the numbers next to media and production costs, paint a little better, showing a “only” 3.1% decrease in real terms.
Related news
Frost hits Hungarian orchards – season starts with price hike and supply shortage
As May marks the last month of spring and the…
Read more >Food inflation in Turkey slowed slightly in April
In Turkey, annual inflation slowed to 37.86 percent, the lowest…
Read more >Eurozone inflation rose slightly in April
Eurozone inflation in April was higher than expected and unchanged…
Read more >Related news
Márton Nagy: the government would introduce margin restrictions for stores selling household goods
The government may discuss on Wednesday and is expected to…
Read more >The Hungarian Food Bank Association is organizing a record-sized food collection on Friday and Saturday
At the Friday and Saturday fundraiser organized by the Hungarian…
Read more >Pick Szeged Zrt.’s profit decreased, but its sales revenue increased last year
Pick Szeged Zrt.’s after-tax profit in 2024 was 6.7 billion…
Read more >