It isn’t about Rossmann this time

This year Rossmann’s image campaign is based on a simple, relatable truth: it shows how the drugstore chain can be present and add value to its customers’ lives in everyday situations, even when the focus is not necessarily on it. The main message of the campaign is: “These moments aren’t about us. But it feels good to be there with you”. Rossmann shows it can be there for its customers in every situation.

This article is available for reading in Trade magazin 2026/02-03