Mondelez launches holographic displays

Mondelez and News America Marketing (USA) installed holographic displays in the units of three US retail chains. Holographic display is a high-definition image projection that creates the realistic illusion of a 3D moving object, with an optional audio component. This revolutionary technology is the first of its kind to be displayed in U.S. grocery stores and the solution backs Mondelez’s PassTheLove football campaign.