Cheese sales concentrated in modern store types

The dynamic growth of cheese sales seen in recent years has slowed down. With growth of 8 per cent in terms of value between July 2006 and June 2007, annual sales have reached HUF 60 billion.
Though private labels continue to expand dynamically in “hard” discount chains, hyper markets are selling less cheese than before, as average price has risen by 10 per cent and assortments have ceased to expand. Average consumer prices have risen by 8-12 per cent in most segments last year. Modern stores play a key role in sales of cheese. 77 per cent of retail sales in terms of volume take place in stores of over 400 square meter size, which represents an increase of 2 per cent compared to the preceding year.