Magazine: The 3rd GREEN BRANDS Academy: What makes a brand green?
At the 3rd GREEN BRANDS Academy on 5 June the speakers agreed: ecological operations make a brand green, but it is also crucial to inform the public – in a smart and stylish way – about this.
András Wiszkidenszky, regional director of GREEN BRANDS spoke of three things in connection with brands: 1. a brand gives some kind of identity that one can relate to, 2. it substitutes the moral and spiritual beliefs that have been lost in the modern age, 3. a brand also means responsibility, because it has great power.
Kriszta Buza, managing director of StyleCommunications talked about the psychology and brand communication that make a green brand stand out from the crowd. She warned that presenting the bleak future very directly to consumers doesn’t necessarily result in their consuming less or buying only responsible brands! Good green communication uses messages that make people act, thanks to which they feel less threatened by the future and become more hopeful.
Zsófia Lakatos, president of the Hungarian Public Relations Association stressed the importance of the ‘walk the talk’ approach in communicating responsible operations: don’t just speak, act! The message must be well-worded and the channel needs to be chosen well.
Two ROSSMANN Hungary brands – enerBio and Alterra – have granted the GREEN BRANDS trademark among the first in Hungary. PR manager Nelli Kadlok and one of the brand’s faces, television personality and businesswoman Judit Stahl shared their thoughts on the company’s communication practices and the products. Ms Kadlok told that ROSSMANN stores sell 866 organic foods, 385 natural cosmetics and 35 eco-products.
Ms Stahl informed that she only gave her name to ROSSMANN’s private label natural cosmetics and organic foods after she had made sure they were of high quality. //
Related news
As a domestic manufacturer, Sydnex wants to employ Hungarian workers
Family business Sydnex Kft. has been active in the Hungarian…
Read more >Rossmann is expanding with more than 200 stores
This year, the Rossmann drugstore chain will spend hundreds of…
Read more >NAK organizes a professional day and market presentation focusing on farmers’ markets
The National Chamber of Agrarian Economy and the Corvinus University…
Read more >Related news
The latest issue of Trade magazin is out now!
The digital version is available with more content once again…
Read more >FAO: global food prices increased for the second month in April on a monthly basis
In April, global food prices rose for the second month…
Read more >Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in…
Read more >